Table 4 Summary of hypotheses testing results (Direct effect)

(H1) SSM → Destination attractiveness

(H2) SMM → Attitude to the positive impacts of tourism

(H3) SMM → Pro-tourism behaviours

0.979

0.139

0.287

(13.84)^⁎⁎⁎

(1.512)^†

(3.09)^⁎⁎

Supported

Not supported

Supported

(H4a) Destination attractiveness → Attitude to the positive impacts of tourism

(H4b) Destination attractiveness → Pro-tourism behaviours

0.211

0.061

(3.208)^⁎⁎

(0.898)^†

Supported

Not supported

(H5) Attitude to the positive impacts of tourism → Pro-tourism behaviours

0.199

(2.788)^⁎⁎

Supported