Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism

Future Business Journal

Table 1 Sample characteristics

Variable	Details	Frequency	Percentage (%)
Gender	Male	168	84
Gender	Female	32	16
Age	Less than 30	154	77
	31–40	17	8.5
	41–50	23	11.5
	50 +	6	3
Education	High School	142	71
	Undergraduate	38	19
	Postgraduate	20	10
Tourism activities participation	No participation	190	95
Tourism activities participation	Participation	10	5
Monthly income	Less than 2000	126	63
	2000–5000	18	9
	5001–10,000	14	7
	10,001–17,000	16	8
	17,000 +	26	13
Residency	Less than 5	36	18
	5–10	18	9
	11–20	91	45.5
	21–30	23	11.5
	31–40	11	5.5
	40 +	21	10.5