Environmental technology and a multiple approach of competitiveness

This paper investigates the relationships between environmental technology and competitiveness focusing on 224 industrial corporations. To date, there is still a debate regarding the benefits of being green. Previous literature has investigated this relationship mostly in developed countries. Additionally, the majority of these studies do not disaggregate the environmental practices and competitiveness. Less attention has been given to the environmental issues in developing countries. This study aims to fill these gaps by breaking down the environmental technology into two processes and products-focused practices and investigating their effects on the multiple approaches of competitiveness represented by image-, profits-, and satisfaction-related aspects of competitiveness. The study adopts a cross-sectional study using a self-reported questionnaire. The collected data are analysed using structural equation modelling technique based on AMOS methods. The results revealed that only products-focused practices could improve the three dimensions of competitiveness. The processes-focused practices did not contribute to any of the competitiveness aspects. Such results provide new insight for the application of resource-based view theory in green-based developing countries.


Introduction
Competitiveness reflects the match between the change in the surrounding environment and internal capabilities of corporations [48]. Companies use their tangible and intangible resources to promote their competitive position [97,98] since they reflect the weaknesses and strengths of the corporations [33].
Resources, directly and indirectly, support corporations in improving their competitiveness [15,16,48,51,72,79,97]. It is commonly known that environmental technology could be a source of competitiveness [24,48,63,85,88,92]. Environmental technology means using raw materials that have low environmental impact, processing them efficiently, and promoting reutilisation and minimal waste of their final products, thus changing the products and processes of a given production cycle [32]. The environmental technologies aim to reduce negative impacts of company's products and services on the environment [12,44,57,90]. Processes-and productsfocused practices are interrelated because engaging in pollution prevention activities requires the consideration of both the products and the processes for manufacturing [12].
Nevertheless, several studies suggest addressing the two concepts in a separated fashion [21,24,41,57,58]. Klassen and Whybark [57] stated that activities related to products process include pollution prevention technologies, which require adaptation in both processes-and products-focused practices.

Methods
This study relies on resource-based view theory in developing the framework of the study. The researchers have reviewed the related articles to build the hypotheses of the study. The study adopted a cross-sectional survey method, which means the data are collected at one point in time. A survey method is an appropriate tool when the researcher aims to collect data on particular attributes

Open Access
Future Business Journal *Correspondence: Milad.Salem@ccq.edu.qa 1 Community College of Qatar, Doha, Qatar Full list of author information is available at the end of the article and opinions of a population, and these data are unavailable in secondary sources [29,96]. The following sections discuss the literature review and the methodology of the study.

Literature review
This review focuses on the literature that pertains to the concepts that form the theoretical frame of this paper. By and large, outside of definitions, it elucidates what we currently know about green technology and its relationship with organisational performance according to the resources based view.

Green technology
Green technology refers to the activities related to both products and processes practices. Processes-focused practices refer to activities that intend to install a greater sense of environmental protection in the production processes. This involves measuring things such as using less polluting inputs, redesigning production processes to be less polluting, and recycling products [24,48,85,88,92]. Christmann [24] noted that such practices could be divided into pollution prevention and innovation of environmental technology. Klassen and Whybark [57] pointed out that process adaption refers to the fundamental changes to the manufacturing process that reduce any negative impacts on the environment during material acquisition, production, or delivery. Additionally, González-Benito and González-Benito [41] provided a detailed picture of such practices, classifying processesfocused practices into internal processes-related practices and external processes-related practices.
Internal processes practices consider such things as the installation of emission filters or waste separation, installation preparation systems, acquisition of clean technology, using the renewable resource of energy, and concentration of environmental criteria for production planning, while the external processes practices refer to the activities that consider aspects related to the distribution and supply actions. Such activities can be reflected in the purchase of ecological products, incorporation of environmental performance criteria in supplier selection processes, consolidation of shipments, using cleaner transportation methods, and the establishment of recuperation and recycling systems.
Products-focused practices are related to product aspects aiming to design or develop more environmentally friendly products [21], which include things such as redesigning product packaging and products to be more environmentally responsible, developing new environmentally responsible products, and advertising the environmental benefits of the production [21,28,57,88]. González-Benito and González-Benito [41] classified the products-focused practices into several dimensions, namely using alternative materials that reduce pollution and hazard, reducing resource consumption, designing for disassembly, designing the product in a manner enabling the reusability and recyclability of the product, remanufacturing, and disposal. As a result, productsfocused practices intend to make production or the goods less damaging to the environment, which gives extra value to these products or goods. Klassen and Whybark [57] identify such practices as all investments that significantly modify an existing product's design to reduce any negative impacts on the environment during any stage of product manufacturing, using, disposing, and reusing.
In general, products-and processes-focused practices can be captured by several indicators that have been widely used by previous literature. These include things such as substituting polluting and hazardous materials/ parties with environmentally friendly materials/parties; designing products with a constant focus on reducing resource consumption and waste reduction; designing products that are dismantled, reused, and recycled; preferring green products in purchasing, consolidating the shipments; selecting cleaner transportation methods; using recyclable and reusable packaging/containers in logistics; implementing cleaner processes and technologies; and adopting recuperation and recycling systems (e.g. [28,41,58,76,87,88]).

Green technology and competitiveness
Despite the high cost of products-and processes-focused green practices, some historical examples have shown that behaving in an environmentally friendly way could save companies additional costs such as costs related to cleaning up their waste and loss of natural resources. For example, replacing its non-environmentally friendly parts by 3M Pharmaceutical Corporation in California imposed cost of $60,000. However, it removed the corporation annual solvent purchase of $15,000 and the need for $180,000 in emission control equipment. Additionally, it protected the environment since it eliminated around 24 tons of air pollution from the California atmosphere [62]. Shrivastava [90] found that focusing on green technological practices could benefit both the surrounding environment and competitiveness.
Similar results are articulated in environmental literature [24,41,54,57,60,76,82,85,90]. Porter and Van der Linde [73] emphasised that environmental innovation can be a means to improve the competitiveness of corporations. Such innovation has been found to have a direct relationship with corporate competitiveness [28]. Rubashkina et al. [80] concluded that environmental regulations have a positive influence on the output of innovation activity represented by patents of European manufacturing sectors, which is considered support of Porter's model. Additionally, Shrivastava [90] found that adoption of environmental technology can improve the public image of the corporation, which can be considered an aspect of competitiveness. Although Shrivastava considered one aspect of competitiveness represented by the public image to be a result of environmental technology practices, the findings provide indicators that such practices can improve the competitiveness of the corporation. Additionally, eco-design as products-focused practices were found to be significantly related to cost reduction [100], and the same relationship was observed with reverse logistics [35]. Also, such a relationship was observed in the study of Lin et al. [60] that investigated the relationships between market demand, green products, and corporate performance of a sample of 208 Vietnamese motorcycle corporations. The study concluded that there is a positive relationship between green products and corporate performance represented by market position, cost reduction, profits, and reputation. Additionally, Fraj et al. [39] confirmed that a proactive environmental strategy and innovation favour organisational competitiveness.
Although previous studies came out with similar findings indicating that green practices could improve competitiveness, some argue that engaging in such practices might impose costs and consequently negatively affect the corporation. Sarkis and Cordeiro [85] investigated the relationships between short-run financial performance represented by return on sales and pollution prevention and the end-of-pipe policies within 482 US firms in 1992. The study found that the end-of-pipe and pollution prevention policies have a negative relationship with financial performance and that pollution prevention had a larger negative relationship with return on sales than did end-of-pipe policy.
Interestingly, González-Benito and González-Benito [41] found that products-and processes-focused practices had different impacts on different dimensions of corporate performance. While the study found that product design practices had a significant relationship with the market performance (reputation, image, market expectations, and new products), such a relationship seemed to be insignificant with regard to the relationship between processes-focused practices and market performance. However, the study found that both practices do not have significant relationships with other performance measures (e.g. quality, cost, financial performance). Such inconclusiveness in the results of previous studies creates fertile ground for further investigation.
Many regard corporate social/environmental concepts as a Western phenomenon that results from developed institutions and robust systems many of which are hard to find in developing countries [4,64]. Such an understanding would have guided studies to focus on corporate social/environmental concepts and their relationship with the health of an organisation exclusively in developed countries. This disproportionate focus on developing nations means that the same relationship in developing countries has been overlooked. This imbalance is evident in Orlitzky et al. [68] and Horváthová [50]. Interestingly, such studies noted that the country location or/and regulations influence how environmental issues relate to corporate performance [50]. Given this background, our research enriches our understanding of the relationship between corporate social/environmental concepts and organisation in Libya as a developing country.
Moreover, an overview of previous literature has revealed a dearth in research on the subject in developing countries, and specifically in Arab countries such as Libya. For instance, Etzion [36] stated that very few studies have, until recently, considered how corporate performance requires the consideration of environmental issues in the context of non-developed countries. This oversight necessitates empirical research detailing the relationship between sustainable corporate performance and firm performance for the context of developing countries [42].

Resource-based view theory
The resource-based view (RBV) theory has been extensively applied in the aim of investigating the relationships between the resources and competitiveness. RBV theory relies on the assumption that performances of companies are varied due to resources heterogeneity across the corporations [15,16,48,51,97,98,101]. An organisation's resources constitute its dynamic capabilities and its ability to create, extend, or modify its resources [ [9], p. 3]. It includes routines that determine an organisation's accomplish its goals. This depends heavily on tacit knowledge [22,37,56,99].
The resource-based view theory often overlooks and under-appreciates the importance of the natural environment [48]. Hart [48] summarised several capabilities that can be possible sources of competitiveness, namely technology, design, production, procurement, distribution, and services. Consequently, the study assumes that green technology practices could be considered environmental capabilities that capitalise on tacit knowledge that is difficult to observe or replicate [22,55]. Organisations can boost their competitiveness by capitalising on this often overlooked resource [22,48,55,78,13]. Accordingly, the resource-based method promotes the efficient use of resources for improved environmental sustainability and greater competitiveness [65].
Notwithstanding the importance of RBV, the theory was criticised for its focus on overall performance instead of focusing on the different outputs. For instance, Ray et al. [79] suggested with the disaggregated dependent variable when testing the RBV. Moreover, there is evidence of the lack of environmental management studies in developing countries [4,36,42,64]. For instance, Etzion [36] has stated that only a few studies have investigated the link between green practices and corporations' performances. Therefore, further empirical research is required in developing countries [42]. As a response to such calls, the current study aims to determine the influences of green technology practices and competitive aspects of industrial corporations. Consequently, it aims to answer the following question: To which extent can the green technology explain the competitiveness?
Extensive literature review and in line with RBV theory, the following hypotheses are developed: H Green technology aspects contribute positively to the different aspects of competitiveness.
HI.1 Products-focused practices contribute positively to the image aspects of competitiveness.
HI.2 Products-focused practices contribute positively to the profit aspects of competitiveness.
HI.3 Products-focused practices contribute positively to the satisfaction aspects of competitiveness.
H2.1 Processes-focused practices contribute positively to the image aspects of competitiveness.
H2.2 Processes-focused practices contribute positively to the profit aspects of competitiveness.
H2.3 Processes-focused practices contribute positively to the satisfaction aspects of competitiveness.
All questionnaire-based surveys require testing for reliability and validity before conducting the actual survey. Content validity means ensuring the scale can measure what it is supposed to measure [46]. In other words, the data are considered to be contently validated if experts agree that the instruments of the study include items that can cover all variables [14,47,83]. Additionally, Hair et al. [46] noted that validation refers to referring specialists or experts to review the suitability of the items within the construct. Validity means that the indicators represent the concept accurately while reliability pertains to the consistency between the indicators [46]. When a questionnaire is valid and reliable, it means that its question is understood clearly by the respondents, and the response options are appropriate [96].
All items were subjected to reliability and validity test prior to the main data collection. With regard to the content validity of the questionnaire, experts in the same field have checked the questions in the instrument to ensure that they are comprehensive, are relevant, and reflect the phenomena to be measured. Additionally, the researcher conducted two interviews with those in charge of environmental activities in two corporations with characteristics similar to the target population. The respondents' feedback suggested that the questionnaire is understandable and did not need much time to be completed. The experts equally indicated that since the respondents are familiar with environmental issues, they are likely to be comfortable with the proposed seven-point Likert scale.
Additionally, a sample of 50 environmental managers were randomly choosing to answer the questionnaire for the pilot test. Several studies have recommended that a sample size of 50 could be an adequate for factor analysis [30,40,89] and reliability tests [47,49,84].
First, we validated the factor structure using exploratory factor analysis. This method is commonly used in environmental literature. For instance, Mardani et al. [65] researched several prominent databases to determine the frequency of SEM techniques used in studies in the period from 2005 to 2016. Interestingly, they found that around 61% of the published papers have used exploratory factor analysis to validate their data. The items of competitiveness are loaded on three dimensions named image-, satisfaction-, and profits-related aspects with total variance explained value of 55.286. Additionally, the items of green practices variable are loaded on two factors named processes-focused and products-focused explaining the total variance of 62.458.
Second, the reliability test was conducted to insure the existence of the consistency between the indicators [46]. A Cronbach's alpha range < 0.6 is poor, moderate between 6 and 7, good when ranging between 7 and 8, very good between 8 and 9, and excellent when equal to greater than 9 [46,67]. If alpha > 0.95, the items should be checked to ensure that they measure different aspects of the concept [46]. Reliability test resulted in Cronbach's alpha's values greater than 0.6, which is considered acceptable as mentioned by Nunnally et al. [67] and Hair et al. [46]. Table 1 shows a summary of factor analysis and reliability.

Analysing the main data
After the confirmation of both validity and reliability of the instrument, the actual survey is carried out. The data were collected from a sample of 224 Libyan industrial corporations that represent a response rate of 82%. The target of the study was organisational level as represented by either production manager, environmental management manager, or general manager in small companies [95]. The following section presents the descriptive statistics of the questionnaire items.
First, Green practices are the activities undertaken by the corporations to make environmental sound regarding their products and manufacturing processes. In general, this variable scored a mean value of 4.14 for all items with a standard deviation of 1.47338. The previous scores indicate that the corporations give moderate importance to these practices.
The mean values of the items ranged from 3.91 to 4.38. The highest value was for preferring green products in purchasing, while the lowest value was for consolidating the shipments. The remaining items were located between these two values as follows: recyclable packaging with a mean value of 3.93, followed by product's ability to dismantle with a mean value of 3.98, adopting recycling systems with a mean value of 4.07, cleaner transportation methods with a mean value of 4.13, each of reducing resource consumption during the production and product usage stages scored a mean value of 4.18, ecological material in primary packaging with a mean value of 4.19, and finally each of clean processes and technologies and substituting polluting material scored a mean value of 4.32, and finally reducing waste generation during production scored a mean value of 4.34. Table 2 summarises the descriptive statistics of green practices.
Second, competitiveness reflects the degree to which environmental management was beneficial for a number of corporate goals. Items related to the competitiveness have mean values that ranged from 4.10 to 4.92, which indicate that some improvements were gained as results of engaging in environmental activities, especially in aspects related to employees' retention, sales, and management satisfaction.

Green processes-focused practices
Green products-focused practices   Table 3 shows that better recruitment and staff retention recorded the highest mean value of 4.92, followed by achieving higher long-term profits with a mean value of 4.72, increasing sales with a mean value of 4.67, and increasing management satisfaction with a mean value of 4.61, followed by productivity with a mean value of 4.59; both reducing cost and increasing market share have the same mean value of 4.58, followed by each of achieving higher short-term profits and increasing shareholders satisfaction with a mean value of 4.57, improving corporate image with a mean value of 4.53, and finally improving product image with a mean value of 4.10.
In addition to the descriptive part, data were screened for problems in the data that might undermine its validity.
We performed an independent-sample T test to identify the differences between the early and late respondents [10,17,46]. The test revealed no significant difference between the two groups. Also, there were no outliers in the data after using Mahalanobis distance, which represent the distance from the case to the centroid of all cases for predictor variables [47,91]. The Harman single factor was also used to identify serious threats in the data due to common method variance [45,69,70]. Interestingly, the single-factor model resulted in more than one factor, and the first factor explained 30.497 of the variance, which indicates that common method bias was not a serious threat in this study.
Additionally, correlation matrix shows that there is no evidence of existence of multicollinearity between the variables as all correlation values are less than 0.8 according to the rule of thumb by Hair et al. [46], who stated that when the correlation between two independent variables is higher than 0.8, it can be an indicator of the existence of multicollinearity, which can deteriorate the results of the analysis. Table 4 shows the correlation results.

Structure equation modelling technique
Structural equation modelling is when multiple variables are studied using statistical methods to determine how they relate to each other [47]. This technique enables software such as AMOS to be utilised for assessing the confirmatory factor analysis and building the measurement model that is currently allocated before evaluating the structural model (the proposed theoretical  framework), which will help in validating the hypothesised model [19,45]. The framework of this research was developed from a review of the literature from which we derived the concepts that framed the research and the analytical tools to process the data, particularly structural equation modelling (SEM) using AMOS. We adopt a reflective model given that our indicators are interchangeable and measure common themes [53,77]. Interchangeable indicators help measure the construct based on several relevant items underlying the domain of the construct [25,66]. It also means that adding or deleting an item will not affect the conceptual domain of the construct [53,77]. This approach is justified as several studies have used it to measure models that comprise few items.

Confirmatory factor analysis (CFA)
CFA was applied for both endogenous and exogenous variables using structural equation modelling (SEM) AMOS 20 technique. The following section discusses the results of confirmatory factor analysis.
First, for the exogenous variables (green practices) Fig. 1 shows that eight items were subject to CFA. It also shows that the P value is significant, which indicates the lack of fit in the exogenous variables. Therefore, Q10 is deleted as it represents the highest modification index item.
After deleting Q10, the fit is improved and constructs left with seven items (four items from processes-focused practices and three items from products-focused practices). Figure 2 shows the results of CFA for exogenous variables. It shows that after deleting Q10, all criteria are improved (P, Chi-square/df, GFI, TLI, CFI, and RMSEA).
Second, for the endogenous variables (competitiveness aspects) Fig. 3 shows that 11 items were subject to CFA.
It also shows that P value is significant, which indicates the lack of fit in the endogenous variables. Therefore, Q7 was deleted as it represents the highest modification index items.
After deleting Q7, the fit is improved and constructs left with ten items (four items from profits-related aspects, three items from image-related aspects, and three items for satisfaction-related aspects). Figure 4 shows the results of CFA for endogenous variables. It shows that after deleting Q7, all criteria improved (P, Chi-square/df, GFI, TLI, CFI, and RMSEA).

The structural model of the study
After conducting the confirmatory factor analysis for both the exogenous and endogenous variables, the study reached the final structural model as shown in Fig. 5. The figure shows that five constructs left with 17 items after deleting questions based on their factor loadings and higher modification indexes. Seven items resulted from CFA as probable measurements of green practices within the Libyan industrial sectors and ten items reflect the constructs of the competitiveness. Figure 5 illustrates the final structural model that resulted from AMOS 20.
The loadings of items range from the lowest 0.47 of profit question 10 to the highest 0.79 of question 3 of the processes-focused practices construct, which reflects that the factor loading of each item is higher than the suggested 0.40 cut-off criteria for SEM loadings [47].
The reliability test of both environmental technology and competitiveness constructs recorded Cronbach's alpha values greater than 0.6 for each factor. This is an acceptable range according to Nunnally et al. [67] and Hair et al. [46]. Furthermore, correlation matrix recorded no evidence of multicollinearity between Fig. 1 The hypothesised model of green practices the variables as all correlation values are less than 0.8. According to Hair et al. [46], if the correlation > 0.8, then severe multicollinearity may be present. Table 5 shows the loading of items, correlations, and reliability of the structural model.
These results show that the model is statistically accepted [18,45,47]. Additionally, other criteria such as CFI, GFI, TLI, and RMSEA support that the model fits the data very well.
Hair et al. [47] recommended less than three indicators per construct. Chin [23] found that structure equation modelling should include a maximum of four items per construct in for acceptable results. More than that,

Results
The regression weights table (Table 6) shows that products-focused practices positively influence the three aspects of competitiveness, which reflects the support of the first three hypotheses (H1.1, H1.2, and H1.3). On the other hand, the table shows that there is not enough evidence to support significant relationships between the processes-focused green practices and the aspects of competitiveness (P > 0.05 for all processes-related aspects constructs). Therefore, the last three hypotheses were rejected (H2.1, H2.2, and H2.3). Moreover, it shows that the expected relationships seem to be negative.
The result shows that products-focused practices influence all aspects of organisational competitiveness. Such a result is consistent with previous literature. For instance, Chuang and Huang [26] found that the competitiveness of Taiwan manufacturing companies was enhanced by incorporating environmental practices. Famiyeh et al. [38] reached the same conclusion. Additionally, environmental innovation has a positive impact on the competitiveness of Chinese manufacturing enterprises [27]. Moreover, Lee et al. [59] found that the competitive advantages of Italian manufacturing SMEs was positively affected by the dimensions of sustainability including the environmental once. Ashton et al. [11] concluded that clean development mechanisms affect the performance of Malaysian companies positively. Moreover, Junquera and Barba-Sánchez [52] revealed that Spanish companies  experienced cost-based and differentiation-based competitive advantages when they adopted a proactive environmental policy.
On the other hand, processes-focused practices do not have any significant effects on the dimensions of competitiveness. The results indicate any improvements in the processes-focused practices will not lead to any improvements in the competitiveness-related aspects. This result leads to rejecting the last three hypotheses (H2.1, H2.2,  and H2.3). These results are consistent with the findings of other studies. For instance, Aboelmaged [1] found that when Egyptian SMEs integrated technology and environmental regulations, they did not see significant improvements in sustainable manufacturing practices. Additionally, González-Benito and González-Benito [41] concluded that processes-focused practices do not have significant relationships with performance measures such as quality, cost, financial, and market performance.
According to Poole and Van de Ven [74], in the case of failed hypotheses, it could be due to temporal differences. For instance, new organisations behave differently to seasoned and established organisations. This reasoning applies to this study as the majority of environmentally related studies focused on established organisations in developed countries which behave differently to organisations in developing countries that do not have the same regulatory framework and corporate environment as those found in developed nations. As seen in this research, this is true for the case of Libya. In summary, the different stages of development could explain why the results of this study differ from those of the majority of the literature.

Conclusion
Exploratory and confirmatory factor analyses were applied to confirm each construct of the model. Doing so resulted in two constructs representing green technology, namely processes-and products-focused practices. Additionally, competitiveness was laid on profits-, satisfaction-, and image-related practices. The study expected that each construct of competitiveness would be explained by each of the green processes-and products-focused practices. This was in line with RBV theory, which assumes that engaging in environmental practices will improve the competitive position of the company [48], and that only proactive environmental governance is a source of competitiveness, because it was unique to the firm and difficult to obtain by competitors [43]. However, the results show that only products-focused practices could improve the three dimensions of competitiveness. Additionally, it revealed that processes-focused practices do not contribute to any of the competitiveness aspects. Such results are in line with previous literature [41,85].
It corresponds with the assumption that the profits of the company might be affected by type of environmental innovation rather than the environmental innovation in general [81]. It also could be due to that products are something that can be seen and evaluated by the customers compared to the processes, which reflect internal intangible resources that cannot be evaluated directly by the customers. Therefore, the consequences of such processes are not valuable unless transformed into tangible outputs. These outputs are represented by products.
The paper contributes to the body of knowledge by stating and testing the potential relationships between each practice of green technology and a multidimensional approach to competitiveness. It contributes to the debate of whether it pays to be green. Additionally, it highlighted the lack of research on environmental issues in developing countries [36,42]. It articulated the competitiveness of Libyan industrial companies as weak [2,3,[5][6][7]75], and such weakness could be attributed to environmental issues [34,71]. Therefore, it may help to create or improve the awareness of the decision-makers in Libyan industrial corporations towards their environmental actions, and ways to utilise such actions in improving both the surrounding environment and the corporations' goals.
Despite the contributions of the paper, it has several limitations that should be taken into consideration when referring to this paper. First, the study used a selfreported questionnaire filled in by managers in the study sample. Therefore, survey data might be subject to social desirability bias [12, [86]]. Second, this study was conducted in Libya, which is considered a developing country, caution should be taken when generalising the results of the study, and the results may be generalised only to a similar environment and stage of development. Third, another limitation of the study is that some items have been deleted from the hypothesised models during the process of CFA, which may affect the validity of the construct. However, reflective models are not disturbed the addition or deletion of an item as it preserves the conceptual integrity of the construct [53,77]. Finally, although 224 industrial corporations can represent an acceptable sample size for this type of study, future studies should increase the sample size to obtain stronger results. This is based on the fact that the sample size can affect the results of a study, and the bigger sample size, the more likely the results are credible and generalisable [47].