Table 1 Measurement instrument items and statements
Item | Statement |
|---|---|
Originality | Nike sneakers clearly distinguish themselves from other brands |
Nike sneakers do not stand out from other brands.* | |
I think Nike sneakers are unique | |
Nike sneakers make a genuine impression | |
Genuineness | Nike is unpretentious (simple and modest) |
The brand Nike is legitimate | |
The brand Nike is sincere | |
Nike sneakers are of real quality | |
Continuity | Nike’s sneakers have been consistent over time |
The brand Nike does not stay true to itself.* | |
The brand Nike offers continuity | |
The brand Nike has a clear concept that it pursues | |
Perceived Value | I trust the quality of sneakers from Nike |
High-end sneakers from Nike would be of very good quality | |
High-end sneakers from Nike offer excellent features | |
Logo | The Nike sneaker’s typeface communicates with me when the logo is simply not feasible |
The Nike sneaker’s typeface is artistic | |
I like the design of Nike’s logo | |
The design of the logo communicates Nike’s identity | |
The design of the Nike logo is distinct | |
Integrity | The Nike sneaker brand does not give back to its customers* |
The Nike sneaker brand has no moral principle* | |
Nike cares about its consumers | |
Nike is true to a set of moral values | |
Brand Signature | Nike’s brand name is easy to remember |
Nike’s brand name is always timely (always on trend does not get out of style) | |
Nike’s brand name is unique versus the competition | |
Nike’s brand name communicates its product benefits and qualities | |
Nike’s brand name is short and simple | |
Brand Heritage | Nike is a brand with tradition |
The Nike sneaker brand is characterized by its history | |
The promises of Nike sneakers are closely linked to their tradition | |
The Nike brand is conscious of tradition | |
Brand Image | Competitors’ brands are usually cheaper than Nike’s |
Nike sneakers have a personality that distinguishes themselves from competitors | |
Nike sneakers do not disappoint their customers | |
Nike sneakers are one of the best brands in the market | |
Nike sneakers are consolidated in the market | |
Brand Preference | I visit Nike’s website and/or social media platforms relating to their sneakers frequently |
I prefer Nike sneakers over other brands | |
It is likely that I will purchase Nike sneakers | |
I will definitely buy sneakers from Nike | |
I have previously purchased sneakers from Nike |