Future Business Journal

Table 6 Themes and sub-themes in social media marketing

From: Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis

Theme	Sub-theme	References
Information Processing	Online Conversation	[9, 31, 129]
	Feedback Analytics	[25, 59, 112]
	Sentiment Analytics	[46, 108, 109, 102, 103]
	Opinion Mining	[19, 25, 79]
Consumer Behaviour	Personalized Content	[56, 69]
	Customer Engagement	[16, 21, 32, 102, 104, 106]
	Persuasive advertisement	[81, 113, 142, 143]
	Purchase intention	[73, 118, 133]
	Perceived Belief and Trust	[69,70,71]
Adoption of Technology	Artificial Intelligence	[9, 66, 73]
	Machine Learning	[8, 60, 109]
	Learning Algorithms	[24, 34, 130]
	Design and Implementation	[10, 67, 113]
Human Aspects	Human Machine Interaction	[9, 58, 75, 117]
	Perceived Belief	[33, 63]
	Social Robots	[38, 77, 111, 65, 102]

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