Table 4 Top 10 documents
Author | Year | Paper | Journal | Total citations | TC per year |
|---|---|---|---|---|---|
Kozinets RV | 2012 | The wisdom of consumer crowds: Collective innovation in the age of networked marketing | Journal Of Macromarketing | 1077 | 83 |
De Vries L | 2012 | Social media marketing | Life Science Journal | 996 | 91 |
Kim AJ | 2012 | Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand | Journal Of Business Research | 904 | 82 |
Hoffman Dl | 2010 | Can you measure the ROI of your social media marketing | MIT Sloan Management Review | 601 | 46 |
Ashley C | 2015 | Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement | Psychology & Marketing | 523 | 65 |
Michaelidou N | 2011 | Digital and social media marketing usage in B2B industrial section | Marketing Management Journal | 504 | 42 |
Smith An | 2012 | How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? | Journal of Interactive Marketing | 492 | 45 |
Liu Z | 2015 | What makes a useful online review? Implication for travel product websites | Tourism Management | 452 | 57 |
De Veirman M | 2017 | Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude | International Journal of Advertising | 437 | 73 |
Hays S | 2013 | Social media as a destination marketing tool: its use by national tourism organizations | Current Issues in Tourism | 428 | 43 |