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Table 1 Data characteristics

From: Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis

Timespan

2007:2022

Sources (Journals, Books, etc.)

562

Documents

1232

Average citations per documents

23.23

References

58,528

Article

1183

Review

49

Author’s keywords (DE)

2953

Authors

2994

Authors of single-authored documents

173

Authors of multi-authored documents

2821

Documents per author

0.411

Authors per document

2.43

Co-authors per documents

2.88

Collaboration Index

2.71