Future Business Journal

Table 2 Discriminant validity—HTMT and Fornell and Larcker

From: Achieving customer loyalty during post-pandemic: an asymmetric approach

	CSR	SR	EXP	SAT	TR	COMM	LOY
CSR	*0.856*	0.502	0.562	0.587	0.649	0.633	0.639
SR	0.499	*0.803*	0.674	0.839	0.812	0.433	0.605
EXP	0.563	0.677	*0.782*	0.708	0.742	0.630	0.711
SAT	0.573	0.856	0.688	*0.840*	0.824	0.491	0.695
TR	0.637	0.815	0.742	0.821	*0.827*	0.539	0.701
COMM	0.623	0.440	0.614	0.472	0.532	*0.849*	0.763
LOY	0.636	0.609	0.719	0.685	0.704	0.755	*0.846*

Bold and Italics show the AVE. Values for HTMT are above the diagonal and Correlations are shown below the diagonal

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