Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt

El-Menawy, Sara Mohamed Abdelaziz; El-Sayed, Nehad Hosny Yusuf

doi:10.1186/s43093-024-00302-y

Future Business Journal

Table 8 Firm Corporate Social Responsibility Marketing Index.

From: Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt

N	Company	CSR marketing index
N	Company	CSR Menu	CRS Activities	Women & youth empowerment	Donations	Rewards	Health care system	Special needs
1	Telecom Egypt	By examining the presence of a CSR (or Sustainability) menu on the firm's website to all study sample	By analyzing the content of the Board of Directors’ reports, the financial reports, and any reports uploaded to the firm's website	Examining the extent of reference to women’s empowerment within the firm's reports, including the presence of women in the organizational structure of the firm's board of directors	The amount of donations officially disclosed within the company's financial reports	The rewards and excellence system for employees within the company, and any reference to reward numbers, if any	Examining the firm’s reports and any news about medical care systems within the firm, and any reference to medical care amounts, especially during the Corona pandemic	By examining how the firms deal with special needs within the firm report or any other reports uploaded to their website
2	Raya Contact Center
3	Edita Food Industries SAE
4	Juhayna Food Industries SAE
5	Elsewedy Electric Co SAE
6	Ghabbour Auto SAE
7	Egyptian International Pharmaceutical Industries EIPICO
8	Cleopatra Hospital Co
9	Ibnsina Pharma
10	Tenth Of Ramadan Pharmaceutical Industries&Diagnostic(Rameda)
11	Talaat Moustafa Group Holding
12	Cairo For Investment and Real Estate Development
13	Orascom Construction PLC
14	Oriental Weavers Carpet
15	Dice Sport and Casual Wear
16	Lecico—Egypt
17	Sidi Kerir Petrochemicals—SIDPEC
18	Asec Company for Mining
19	Abu Qir Fertilizers

N	Company	CSR marketing index
N	Company	Art initiatives	Civic engagement (Education − Scholarships − Other)	community relief	Sustainability Committee	environmentally friendly packaging	Total	CSR index = Total/12
1	Telecom Egypt	Through an analysis of how corporations are formulating novel approaches and implementing inventive concepts in order to confront contentious issues such as climate change, social justice, culture, identity, and diversity	Examine a wide range of formal and informal activities, such as Education and scholarships activities, voting, volunteering, participating in group activities, and community gardening from their financial reports or their official website	By examining how firms support a local charity with financial contributions from their financial reports and official website	By analyzing the manner in which the organization undertakes sustainability in order to preserve environmental, social, and economic systems and processes over time	by looking at how the firm handles eco − friendly materials	Sum of All 12 items point	Total index points divided by 12
2	Raya Contact Center
3	Edita Food Industries SAE
4	Juhayna Food Industries SAE
5	Elsewedy Electric Co SAE
6	Ghabbour Auto SAE
7	Egyptian International Pharmaceutical Industries EIPICO
8	Cleopatra Hospital Co
9	Ibnsina Pharma
10	Tenth Of Ramadan Pharmaceutical Industries&Diagnostic(Rameda)
11	Talaat Moustafa Group Holding
12	Cairo For Investment and Real Estate Development
13	Orascom Construction PLC
14	Oriental Weavers Carpet
15	Dice Sport and Casual Wear
16	Lecico—Egypt
17	Sidi Kerir Petrochemicals—SIDPEC
18	Asec Company for Mining
19	Abu Qir Fertilizers

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