Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt

Future Business Journal

Table 6 Hypotheses results

Hypothesis	Decision
H₀₁: There is no statistically significant relationship between the extent of a firm's CSR marketing efforts and firm return on assets	Rejected*
H₁₁: There is a statistically significant relationship between the extent of a firm's CSR marketing efforts and firm return on assets	Accepted
H₀₂: There is no statistically significant re1ationship between the extent of a firm's CSR marketing efforts and firm return on equity	Accepted*
H₁₂: There is a statistically significant relationship between the extent of a firm's CSR marketing efforts and firm return on equity	Rejected
H₀₃: There is no statistically significant re1ationship between the extent of a firm's CSR marketing efforts and firm earnings before income tax	Rejected*
H₁₃: There is a statistically significant relationship between the extent of a firm's CSR marketing efforts and firm earnings before income tax	Accepted