Table 6 Operationalization of the variables.
From: Online environmental platforms service and green consumer behavior nexus: a multi-mediator study
Variable | Definition | Items | Sources |
|---|---|---|---|
Online environmental platform service | These provide services through information technology and advocate a culture of public welfare participation, which form a novel environmental protection model with the characteristics of convenience, accessibility, intelligence, efficiency, and transparency | 1-The online environmental platform has complete functions to meet my green environmental needs 2: The online environmental platform can provide a carrier for my green environmental protection behaviors 3: The online environmental platform provides me with many interesting functions, special activities and friend interaction, which bring me a lot of happiness 4: The online environmental platform provides me with opportunities for game participation and human–computer interaction, which give me a higher sense of experience 5: The online environmental platform provides such functions as achievement presentation, certificate award and so on, which also help me create a friendly image of the environment 6: The activities and services provided by the online environmental platform have a good social image, which also help my participation win good social recognition | Ma and Liu [42] |
Green purchase behavior | It is a pro-environmental behavior, a form of consumption that harms the environment as little as possible or even benefits the environment | 1: When the economy permits, I prefer to buy recyclable daily products and clothes with reasonable design and green material selection 2: I would actively purchase organic fruits and vegetables and develop healthy eating habits 3: In daily life, I would actively use energy saving appliances 4: I would actively travel by public transport | Ma and Liu [42] |
Environmental attitude | Environmental attitudes (EA), a crucial construct in environmental psychology, are a psychological tendency expressed by evaluating the natural environment with some degree of favor or dis-favor | 1: I pay much attention to the problem of environmental pollution and shortage of resources 2: It is necessary for public to save resources and protect the environment 3: Saving resources and protecting the environment are very meaningful for social development 4: People’s work and life make the environmental problems worse 5: Waste of resources and environmental pollution are serious environmental problems we are facing 6: If the current situation continues, we will soon face more serious environmental pollution and resource shortage | Dunlap and Liere [17] |
Price sensitivity | Price sensitivity is the degree to which the price of a green product affects consumers' purchasing behaviors. It is about how demand changes with the change in the cost of green products | 1: Price is the most important consideration when I choose to buy a product 2: I tend to buy the lowest-priced product when my needs are met 3: Before making the purchasing decision, I need to collect a lot of information about the price of the product 4: I think it’s worth to spend time and energy to find a low price | Sinha and Batra [67] |
Consumer impulsiveness | The personality trait that provokes an immediate purchase willingness with no pre-shopping intentions either to buy the specific product category or to fulfill a specific buying task | 1: My purchase was spontaneous 2: My purchase was unplanned 3: I did not intend to do this purchase before this shopping session 4: Before visiting the site, I did not have the intention to do this purchase 5: I could not resist to do this purchase at the site | Verhagen, and Van Dolen [76] |