Future Business Journal

Table 5 Mediation.

From: Online environmental platforms service and green consumer behavior nexus: a multi-mediator study

Indirect effect			Total effect
	Coefficient	p value	Coefficient	P value
OEPS – > EA – > GPB	0.237	0.012	0.472	0.000
OEPS – > PS – > GPB	− 0.085	0.081	0.150	0.071
OEPS – > CI – > GPB	0.051	0.047	0.286	0.001

OEPS Online Environmental Platforms Service, GPB Green purchase behavior, EA Environmental attitude, PS Price sensitivity, CI Consumer impulsiveness

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