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Future Business Journal

Table 4 Path Coefficients Direct Effects.

From: Online environmental platforms service and green consumer behavior nexus: a multi-mediator study

Relationship

Coefficient

Bias-corrected CI 95%

p value

Hypothesis/Result

OEPS– > GPB

0.235

[0.304:0.548]

0.001

H1/Accept

OEPS– > EA

0.347

[0.246:0.404]

0.000

H2/Accept

OEPS– > PS

0.341

[0.232:0.332]

0.000

H3/Accept

OEPS– > CI

0.490

[0.241:0.311]

0.000

H4/Accept

EA– > GPB

0.683

[0.311:0.421]

0.000

H5/Accept

PS– > GPB

-0.248

[0.441:0.311]

0.037

H6/Accept

CI– > GPB

0.104

[0.341:0.431]

0.036

H7/Accept

R2 OEPS

0.413

   

R2 EA

0.325

   

R2 PS

0.452

   

R2 CI

0.411

   

Q2 GPB

0.410

   

f2 GPB

OEPS = 0.067

EA = 0.125

CI = 0.013

PS = 0.017

  1. OEPS Online Environmental Platforms Service, GPB Green purchase behavior, EA Environmental attitude, PS Price sensitivity, CI Consumer impulsiveness
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