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Future Business Journal

Table 3 Heterotrait–Monotrait ratio.

From: Online environmental platforms service and green consumer behavior nexus: a multi-mediator study

Constructs

EA

GPB

CI

OEPS

PS

Env. attitude

0.617

    

Green PB

0.392

0.271

   

Impulsiveness

0.340

0.479

0.704

  

Online EPS

0.347

0.638

0.490

0.722

 

Price sensitivity

0.615

0.488

0.294

0.341

 
  1. OEPS Online Environmental Platforms Service, GPB Green purchase behavior, EA Environmental attitude, PS Price sensitivity, CI Consumer impulsiveness
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