Table 2 Loadings, reliability and AVE and VIF.
From: Online environmental platforms service and green consumer behavior nexus: a multi-mediator study
Constructs/Items | Factor loadings | Reliability | AVE | VIF |
|---|---|---|---|---|
Environmental attitude | Â | 0.812 | 0.516 | 1.523 |
 EA1 | 0.741 |  |  |  |
 EA2 | 0.700 |  |  |  |
 EA3 | 0.708 |  |  |  |
 EA4 | 0.785 |  |  |  |
 EA5 | 0.725 |  |  |  |
 EA6 | 0.644 |  |  |  |
Green purchase behavior | Â | 0.734 | 0.556 | 2.356 |
 GPB1 | 0.748 |  |  |  |
 GPB2 | 0.802 |  |  |  |
 GPB3 | 0.718 |  |  |  |
 GPB4 | 0.711 |  |  |  |
Consumer impulsiveness | Â | 0.919 | 0.756 | 2.655 |
 CI1 | 0.893 |  |  |  |
 CI2 | 0.898 |  |  |  |
 CI3 | 0.858 |  |  |  |
 CI4 | 0.825 |  |  |  |
 CI5 | 0.872 |  |  |  |
Online environmental Platform service | Â | 0.821 | 0.536 | 1.987 |
 OEPS1 | 0.760 |  |  |  |
 OEPS2 | 0.766 |  |  |  |
 OEPS3 | 0.717 |  |  |  |
 OEPS4 | 0.834 |  |  |  |
 OEPS5 | 0.756 |  |  |  |
 OEPS6 | 0.512 |  |  |  |
Price sensitivity | Â | 0.816 | 0.645 | Â |
 PS1 | 0.817 |  |  |  |
 PS2 | 0.790 |  |  |  |
 PS3 | 0.773 |  |  |  |
 PS4 | 0.831 |  |  |  |