Online environmental platforms service and green consumer behavior nexus: a multi-mediator study

Future Business Journal

Table 1 Demographics information of customers.

Variables	Category	Frequency	Percentage
Age (Years)	31–40	66	21.9
	41–50	209	69.4
	Above 50	26	8.6
Education	Bachelors	79	26.2
	Masters	199	66.1
	Above Masters	23	7.6
Income (PKR)	51,000–100,000	33	10.9
	101,000–150,000	57	18.9
	151,000–200,000	99	32.8
	Above 200,000	112	37.2
Employment	Yes	301	100
Daily use of internet	1–3 h	44	14.6
	3–5 h	67	22.2
	Above 5 h	190	63.1
Use of online forums	Yes	301	100
Gender	Male	201	66.7
Gender	Female	100	33.2
Employment sector	Education	72	23.9
	Information Technology	63	20.9
	Manufacturing	35	11.6
	Healthcare	23	7.64
	Agriculture	33	10.9
	Construction	75	24.9
Products	Energy-saving refrigerator	32	10.6
	Energy-saving Washer	43	14.2
	Energy-saving Air-conditioner72	23.9
	Energy-saving LED light bulb65	21.5
	Solar panel	89	29.5
Total participants		301	100