Table 5 Mediation testing results for H7
Relationship | Total effects | Indirect effects | ||||||
|---|---|---|---|---|---|---|---|---|
Original sample (O) | T statistics (|O/STDEV|) | P Value | Hypothesis | Original sample (O) | T statistics (|O/STDEV|) | P value | ||
Self-congruence → Obsessive–Compulsive buying behaviour | 0.207 | 3.920 | 0.000 | Self-congruence → Brand attachment → Obsessive–Compulsive buying behaviour | 0.098 | 2.813 | 0.005 | |
Direct effects | Original sample (O) | T statistics (|O/STDEV|) | P values | |||||
Self-congruence → Brand attachment (a’) | 0.521 | 10.286 | 0.000*** | |||||
Brand attachment → Obsessive–Compulsive buying behaviour (b’) | 0.188 | 2.748 | 0.006** | |||||
Self-congruence → Obsessive–Compulsive buying behaviour (c’) | 0.109 | 1.664 | 0.097* | |||||
Decision | Supported: Partial Complementary Mediation | |||||||