Measuring the antecedents of university students’ obsessive–compulsive buying behaviour of apparel: the mediating role of brand attachment

Future Business Journal

Table 4 Mediation testing results for H6

Relationship	Total effects			Indirect effects
Relationship	Original sample (O)	T statistics (\|O/STDEV\|)	P Value	Hypothesis	Original sample (O)	T Statistics (\|O/STDEV\|)		P Value
Materialism → Obsessive–compulsive buying behaviour	0.521	11.830	0.000	Materialism → Brand attachment → Obsessive–compulsive buying behaviour	0.057	2.407		0.016
Direct effects				Original sample (O)	T statistics (\|O/STDEV\|)		P values
Materialism → Brand attachment (a)				0.302	6.371		0.000***
Brand attachment → Obsessive–compulsive buying behaviour (b)				0.188	2.748		0.006**
Materialism → Obsessive–compulsive buying behaviour (c)				0.464	9.361		0.000***
Decision				Supported: Partial complementary mediation