Measuring the antecedents of university students’ obsessive–compulsive buying behaviour of apparel: the mediating role of brand attachment

Future Business Journal

Table 2 Hypotheses’ testing results

Relationship	Original sample (O)	Sample mean (M)	Standard deviation (STDEV)	T statistics (\|O/STDEV\|)	P values	Decision
H1: Materialism →Obsessive–compulsive buying behaviour	0.464	0.469	0.050	9.361	0.000***	Supported
H2: Brand Attachment → Obsessive–compulsive buying behaviour	0.188	0.178	0.068	2.748	0.006**	Supported
H3: Self-congruence → Brand attachment	0.521	0.522	0.051	10.286	0.000***	Supported
H4: Materialism → Brand attachment	0.302	0.304	0.047	6.371	0.000***	Supported
H5: Self-congruence → Obsessive–compulsive buying behaviour	0.109	0.113	0.066	1.664	0.097*	Supported

*At a Confidence level of 90%, the P-value is statistically significant at 0.1 or below, equal to a T-value of ± 1.65
**While at a Confidence level of 99%, the P-value is statistically significant at 0.01, equal to a T-value of ± 2.58
***Lastly, a Confidence level of 99.9%, indicates the significance level of the P-value at 0.001 or below with a T-value of ± 3.29 [24]