Measuring the antecedents of university students’ obsessive–compulsive buying behaviour of apparel: the mediating role of brand attachment

Gohar, Nada A.; Magdi, Dina M.; Abdullah, Areej A.; Ghali, Abanob Y.; Marzouk, Omneya A.; Soliman, Diana A.; Sheikh, Samia Adly Hanna El

doi:10.1186/s43093-023-00280-7

Future Business Journal

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Last updated: Fri, 17 May 2024 0:11:12 Z

Measuring the antecedents of university students’ obsessive–compulsive buying behaviour of apparel: the mediating role of brand attachment

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