Future Business Journal

Table 3 Collinearity Statistics (VIF)

From: Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites—the moderating role of sponsored ads

Variable	VIF	Variable	VIF	Variable	VIF
INS1	2.494	INS*SA	1.000	MIC5	1.899
INS2	3.147	UGC1	1.754	OPB1	1.434
INS3	2.559	UGC2	1.963	OPB2	1.758
MIC1	2.046	UGC3	1.887	OPB3	1.808
MIC2	2.578	UGC4	2.128	SA1	1.767
MIC3	2.250	UGC5	2.055	SA4	3.110
MIC4	2.611	SA5	2.957	SA5	2.957

Back to article page