Table 1 Measurement items details
Constructs | Items | Statements | Sources |
|---|---|---|---|
Social networking sites (SNS) considered here are Facebook, Instagram, and YouTube | |||
User-Generated Content | UGC1 UGC2 UGC3 UGC4 UGC5 | UGC helps me find product/service-related information when I need it UGC reduces my effort to find product/service-related information UGC increases the quality of product/service-related information UGC helps me to compare the quality of product/service-related information UGC leads me to expand my consideration set about product/service | Tsiakali [75] |
Micro-Celebrity | MIC1 MIC2 MIC3 MIC4 MIC5 | Micro-celebrities influence my behavior in purchasing online I intend to give importance to micro-celebrity opinions while buying online Micro-celebrity reviews are more reliable than company-controlled reviews I would feel comfortable buying online based on micro-celebrity recommendation I trust micro-celebrity who will not purposefully endorse a brand that will harm me | Djafarova and Rushworth [19] Djafarova and Trofimenko [20] |
Intention to Search | INS1 INS2 INS3 | I think I will search for information about the posted product/ service I think I will search for online reviews about the posted product/ service I think I will compare the prices of the posted product/ service | Ajzen [2] Wei and Lu [79] |
Online Purchasing Behavior | OPB1 OPB2 OPB3 | I have an outstanding possibility to consider buying recommended products of User-generated content (UGC) and micro-celebrity posts Recently I have purchased recommended products from User-generated content (UGC) and micro-celebrity posts I will recommend the products recommended in the User-generated content (UGC) and micro-celebrity posts to others | Yoo and Donthu [83] |
Sponsored Ads | SA1 SA2 SA3 SA4 SA5 | I usually click on the first of the sponsored ads I usually click on the top result, whether an advertisement or an organic result I usually scroll the page to skip the ads and click on the organic results Sponsored ads motivate me to search more for the relevant information Sponsored ads motivate me to purchase online | Logan et al. [52] Van-Tien Dao, Nhat Hanh Le, Ming-Sung Cheng, and Chao Chen [77] |