Future Business Journal

Table 2 Testing of discriminant validity using heterotrait–monotrait (HTMT) ratio

From: Hail to thee, my sports team brand: investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)

	ADE	ADT	ANE	ASE	FCI	FID
ADT	0.520
ANE	0.692	0.534
ASE	0.724	0.585	0.703
FCI	0.674	0.711	0.585	0.731
FID	0.644	0.374	0.492	0.584	0.597
PBS	0.585	0.649	0.562	0.538	0.638	0.479

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