Table 2 Sample of corporate values classified under each value orientation
From: Do corporate values have value? The impact of corporate values on financial performance
Visionary leadership | (15%) | Vision | Global leaders, better world culture, future |
|---|---|---|---|
| Â | Â | Change | leadership, courage to change, innovation, imagination, inspiration |
Customer Orientation | (11%) | Customer Satisfaction | customer satisfaction, customer loyalty, customer needs, provide value |
| Â | Â | Customer care | customer focus, passion to serve, accessibility, listening, flexibility with customers |
Ethics Orientation | (30%) | Ethical standards, | code of conduct, professional duty, integrity, honesty, trustworthiness |
| Â | Â | Governance | credibility, discipline, disclosure, stewardship, accountability, whistleblowing |
| Â | Â | CSR | sustainability, earned respect |
Work Orientation | (29%) | Process | operational, performance, results, progress, achievement, deliver, dynamic, responsibility, process flexibility, simplicity, solutions, |
| Â | Â | Quality | excellence, execution, standards, mastery, intelligence, persistence, teamwork, collaboration, harmony, open-mindedness, open communication |
| Â | Â | Safety | safety |
Human Orientation | (15%) | Our people | health, well-being, inclusion, diversity, development, empowerment, enablement, engagement, passion, humility, humor, openness, fairness, gratitude, trust each other and respect one another |
| Â | Â | Our community | society, communities, civic role, partnership |