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Table 2 Showing major themes generated from interviews

From: Challenges and motivations for women entrepreneurs in the service sector of Pakistan

Dimensions

Themes

Motivators

Family business background

Success business stories

Autonomy

Flexibility and independence

Self-fulfillment

Family needs

Online work from home/freelancing

Challenges

Fear

Lack of financial and entrepreneurial skills and training

Lack of Government support

Male-dominant society

Work-family conflicts

Financial constraints

The poor economy and political conditions

Complicated procedures to establish new business