Table 7 Moderating results
From: Using social presence theory to predict online consumer engagement in the emerging markets
Relationships | Estimate | SE | 95% Confidence Interval for β | |||
|---|---|---|---|---|---|---|
CR | P | |||||
Online communication | \(\to\) | Online communication engagement | 0.035 | 0.049 | 0.727 | 00.467 |
Technology gratification | \(\to\) | Online consumer engagement | − 0.114 | 0.040 | − 2.851 | 0.004 |
Interaction | \(\to\) | Online communication engagement | 0.001 | 0.000 | 13.308 | 0.000 |