Table 6 Mediation results
From: Using social presence theory to predict online consumer engagement in the emerging markets
Relationship | 95% Confidence Interval for β | ||||||
|---|---|---|---|---|---|---|---|
Estimate | SE | P | |||||
Online communication | \(\to\) | Social gratification | \(\to\) | Online consumer engagement | 0.633 | 0.038 | 0.000 |