Table 5 Analysis of hypothesized structural paths
From: Using social presence theory to predict online consumer engagement in the emerging markets
Relationships | Estimate | S.E | C.R | 95% Confidence interval for β | ||
|---|---|---|---|---|---|---|
P | ||||||
Social context | \(\to\) | Online consumer engagement | 0.033 | 0.028 | 1.169 | 0.242 |
Online communication | \(\to\) | Online consumer engagement | 0.359 | 0.030 | 11.978 | 0.000 |
Interactivity | \(\to\) | Online consumer engagement | 0.116 | 0.027 | 4.350 | 0.000 |
Privacy | \(\to\) | Online consumer engagement | 0.297 | 0.029 | 10.123 | 0.000 |