Table 4 Discriminant validity of heterotrait–monotrait ratio (HTMT)
From: Using social presence theory to predict online consumer engagement in the emerging markets
| Â | Social context | Interactivity | Privacy | Online communication | Technology gratification | Social gratification | Online consumer engagement |
|---|---|---|---|---|---|---|---|
Social context | Â | Â | Â | Â | Â | Â | Â |
Interactivity | 0.817 | Â | Â | Â | Â | Â | Â |
Privacy | 0.778 | 0.905 | Â | Â | Â | Â | Â |
Online communication | 0.744 | 0.900 | 0.938 | Â | Â | Â | Â |
Technology gratification | 0.466 | 0.568 | 0.551 | 0.591 | Â | Â | Â |
Social gratification | 0.464 | 0.630 | 0.651 | 0.687 | 0.791 | Â | Â |
Online consumer engagement | 0.657 | 0.770 | 0.810 | 0.814 | 0.640 | 0.753 | Â |