Table 1 Characteristics of respondents
From: Using social presence theory to predict online consumer engagement in the emerging markets
Respondents | Frequency | Per cent |
|---|---|---|
Gender | ||
Male | 201 | 45.4 |
Female | 242 | 54.6 |
Age | ||
18–24 | 86 | 19.4 |
25–31 | 151 | 34.1 |
32–38 | 131 | 29.6 |
39–45 | 52 | 11.7 |
46 and above | 23 | 5.2 |
Marital status | ||
Single | 265 | 59.8 |
Married | 164 | 37.0 |
Separated/divorced | 14 | 3.2 |
Education | ||
Masters | 19 | 4.3 |
Bachelor/bachelor technology | 175 | 39.5 |
Diploma/HND | 195 | 44.0 |
Professional | 27 | 6.1 |
Other | 27 | 6.1 |
Employment | ||
Employed, in public sector | 132 | 29.8 |
Employed, in private sector | 137 | 30.9 |
Not employed, looking for work | 53 | 12.0 |
Student | 91 | 20.5 |
Other | 30 | 6.8 |
Total | 443 | 100 |