Future Business Journal

Table 3 Reliability and discriminant validity

From: Exploring the determinants of destination satisfaction: a multidimensional approach

	CA	CR	AVE	Dest.Loyal	Dest.Sat	Sat.Dest Char._	Sat.Env	Sat.Hosp.	Sat.Price
Dest.Loyal	00.847	0.929	0.867	0.931
Dest.Sat	1	1	1	0.538	1
Sat.Dest.Char._	0.933	0.957	0.882	0.498	0.648	− 0.939
Sat.Env	00.909	0.957	0.917	0.568	0.659	0.886	0.854
Sat.Hosp.	0.899	0.952	0.908	0.544	0.618	0.83	0.823	0.953
Sat.Price	0.842	0.904	0.759	0.944	0.616	0.634	0.683	0.667	0.871

CA Chronbach's Alpha, CR Composite reliability, AVE Average variance extracted

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