Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty

Future Business Journal

Table 5 Mediation effect

Total effect EI-DC		Direct effect EI-DC			Β	SD	T-val	Indirect effect
Β	p-value	β	p-value		Β	SD	T-val	P-VAL
0.489	0.000	0.489	0.000	EI-BL-DC	0.271	0.086	3.132	0.002
Variance accounted for (VAF)					55.4%. Partial Mediation
VAF = 0.271/0.489 * 100					VAF = 55.4% (partial mediation effect)