Skip to main content
Future Business Journal

Table 4 Path coefficient

From: Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty

Hypothesis

β

T-statistics (|O/STDEV|)

P-values

Decision

Emotional Intelligence—> Decision-Making

0.311

3.434

0.001

Supported

Emotional Intelligence—> Brand Trust

0.520

6.05

0.00

Supported

Brand Trust—> Decision-Making

0.089

0.589

0.556

Not- Supported

Emotional intelligence—> Brand Loyalty

0.554

7.524

0.00

Supported

Brand Loyalty—> Decision-Making

0.489

3.486

0.00

Supported

  1. The study’s research hypotheses were tested based on the values of the t-stats as prescribed by Hair et al. [24]. They suggest that t-stat values must be > 1.96 and p-values < 0.05
Back to article page