Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty

Future Business Journal

Table 2 Construct reliability and validity

	Loadings	Cronbach’s alpha	Composite reliability	Average variance extracted (AVE)
Brand loyalty		0.967	0.967	0.907
BL1	0.976
BL2	0.956
BL3	0.924
Brand trust		0.888	0.888	0.726
BT1	0.819
BT2	0.934
BT3	0.796
Decision-making		0.973	0.973	0.879
D1	0.95
D2	0.93
D3	0.955
D4	0.949
D5	0.903
Emotional intelligence		0.94	0.94	0.797
EI1	0.823
EI2	0.812
EI3	0.938
EI4	0.985