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Table 2 Descriptive statistic result (scale measurement)

From: Factors influencing consumers purchase intention during Covid-19 pandemic in the case of Dessie Town, Ethiopia

Measurement and constructs

N

Mean

S. D

Influence of food and health concern purchase decisions with family preference

368

4.11

.395

More prompts from significant peers pressures/e.g., Health Experts

368

4.05

.485

More exposure to information readily available from the media Channel

368

4.02

.412

Influenced by information that the majority of others know

368

3.82

.503

SSI-Total Social Influences

368

4.00

.472

Tend to place more value on health than material wealth

368

3.83

.915

Tend to place more value on support for local/ national causes of Solidarity

368

3.87

.958

Consider that after Covid-19, sustainability is a key element

368

3.92

.945

Tend to place more value on local product products

368

3.84

.742

CV- Total Consumers’ Cultural Value

368

3.86

.700

All day-to-day activities become at home

368

3.77

.971

Spending less time on shopping activities

368

3.67

.915

Staying away from public gatherings places

368

4.06

.839

Maintaining social distancing

368

3.80

.646

Personal hygiene became a daily activity

368

3.66

.868

SHL-Total Stay at Home Life Style

368

3.71

.659

Value for money

368

3.87

.574

Ease of buying

368

4.04

.567

Personal safety

368

4.06

.472

Trust in brand

368

3.88

.554

Experience for the brand

368

3.96

.480

MB- Total Consumers’ Motivation

368

3.95

.443

Hygiene sanitation throughout the store

368

3.88

.401

Contactless payment system

368

3.95

.389

Restrict overcrowded at the store

368

4.01

.397

Existence of product assortment

368

4.01

.499

PSS-Total Perceived Store Safety

368

3.97

.467

More preference for spending on essential products to save money

368

3.98

.449

Experience in preventive health, wellness, and food products has Increased

368

3.98

.446

Trust in brands/stores with face-to-face interaction has decreased

368

3.77

.365

Appreciation of well-designed technology for shopping has Increased

368

3.90

.365

Preference for sustainable consumption habits has increased

368

3.84

.362

AT-Total Consumers’ Attitude

368

3.89

372

Your intention to purchase essential products (food, health and wellness) has increased

368

3.98

.550

You will need shops at stores with hygiene Transparency/contactless activities

368

4.00

.473

Your intention to use technologies for shopping has increased during/after the crisis

368

3.97

.497

You want to have responsible consumption habits during/after covid-19

368

3.89

.444

CPI-Total consumer Purchase intention

368

3.98

.550

  1. Source: Researchers survey result, 2021