Table 1 Reliability test
Measurement scale | Cronbach-Alpha | Number of items |
|---|---|---|
Social influence | 0.828 | 4 |
Cultural value | 0.791 | 4 |
Life style | 0.828 | 4 |
Consumer motives | 0.894 | 5 |
Store safety | 0.826 | 4 |
Consumers’ Attitude | 0.960 | 5 |
Consumers’ Purchase intention | 0.891 | 4 |
Total reliability (under total construct) | 0.783 | 7 |
Total reliability (under total item) | 0.903 | 30 |