Measuring situational factors in theory of attribution to consumer attitudes towards unlawful disposal of solid waste products in Ghana with special reference to Sunyani: a mediation and moderation analysis

Future Business Journal

Table 5 Discriminant Validity of Heterotrait–Monotrait Ratio (HTMT)

	Task difficulty	Luck	Feeling	Consumer identity	Media channel type	Situational factors
Task difficulty
Luck	0.036
Feeling	0.128	0.052
Consumer identity	0.023	0.005	0.014
Media Channel type	0.054	0.022	0.002	0.009
Situational factors	0.405	0.068	0.043	0.049	0.021
Unlawful disposal of solid waste products	0.029	0.118	0.096	0.003	0.095	0.078