Table 3 Confirmatory factor analysis of measurement model

Task difficulty [59; 105, 109]

It takes much time to throw away solid waste products

TKD1

0.789

My expectations are consistent with the way I throw away solid waste products

TKD2

0.876

The throw away of solid waste products meets my expectations

TKD3

0.951

I do not consider any specific approach to throwing away solid waste products

TKD4

0.836

I do not have any specific reasons to throw away solid waste products

TKD5

0.806

Luck [34, 105, 109]

I am bothered about the way I throw away solid waste products

KCL1

0.708

Sensitivity is not relevant when it comes to throwing away solid waste product

KCL2

0.674

I am attentive when it comes to throwing away solid waste products

KCL3

0.771

The solid waste products I throw away are not something to be given priority

KCL4

0.767

Sensitivity is not relevant when it comes to throwing away solid waste product

KCL5

0.773

Feeling [34; 105, 109]

I am not saddened about the way I throw away solid waste products

FLG1

0.889

There has not been fear of throwing away solid waste products

FLG2

0.866

There is happiness in throwing away solid waste products

FLG3

0. 948

I do not take delight in the way I throw away solid waste products

FLG4

0.832

The moment does not describe the way I throw away solid waste products

FLG5

0.884

Media channel type [7, 82]

I can associate myself with radio about the way I throw away solid waste products

MCT1

0.882

I relate well with television about the way I throw away solid waste products

MCT2

0.755

My throw away solid waste product is connected with the awareness

MCT3

0.753

Awareness is everywhere about the way I throw away solid waste products

MCT4

0.758

Newspapers create an impression about the way I throw away solid waste products

MCT5

0.674

Consumer identity [27, 33; 50, 126]

I feel a strong sense of identity with the way I throw away solid waste products

CDT1

0.835

As a user of products, I do not feel a sense of belonging the way I throw away solid waste products

CDT2

0.883

The way I am aligns with my expectations in the way I throw solid waste products

CDT3

0.878

I see other people the way throws away solid waste products mirroring my own image

CDT4

0.890

I am motivated to participate in the way other people throw away solid waste products

CDT5

0.814

Consumer's situational factors [52, 105, 109]

Wherever I find myself determine the way I throw away solid waste products

STL1

0.715

I do not have fix way I throw away solid waste products. It does not matter the condition;

STL2

0.697

become responsible about the way throw away solid waste products

STL3

0.939

The way I throw away solid waste products is largely influenced by persons in their midst

STL4

0.873

STL5

0.877

I do not throw away solid waste products anyhow due to my whereabouts

Unlawful disposal of solid waste products [28, 100]

SDP1

0.919

The way I throw away solid waste products does not cause any harm to soil and air pollution

SDP2

0.869

The way solid waste products are thrown away does not cause any health issues for human

SDP3

0.850

The surrounding water in towns and cities does not have anything to do with the way solid waste products are being thrown away

SDP4

0.879

The state is not punishing enough about the way solid waste products are being disposed

SDP5

0.847

Solid waste products have not been handled well the state