Future Business Journal

Table 8 Summarized hypotheses Source: AMOS Output

From: Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)

Relationship			Std. β	t-value	P-value	Results
BI	←	AT	0.397	9.531	***	Supported
BI	←	SN	0.247	5.918	***	Supported
BI	←	PBC	0.128	3.062	0.002	Supported
BI	←	SMU	0.484	11.613	***	Supported
BI	←	eWOM	0.426	10.24	***	Supported

***Significant at the 0.01 level

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