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Future Business Journal

Table 4 Descriptive statistics Source: Primary data

From: Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)

Construct

Mean

SD

AT

5.1664

1.4252

SN

4.6827

1.3227

PBC

4.9371

1.1214

BI

5.1821

1.5746

SMU

4.1688

2.0293

eWOM

4.8117

1.3407

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