Hypothesis | Description | Results |
---|---|---|
Hypothesis 1 | E-service quality has a significant positive influence on e-loyalty | Accepted |
Hypothesis 2 | E-service quality has a significant positive relationship with e-satisfaction | Accepted |
Hypothesis 3 | E-satisfaction has a significant positive relationship with e-loyalty | Accepted |
Hypothesis 4 | E-satisfaction mediates the relationship between e-service quality and e-loyalty | Accepted |