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Future Business Journal

Table 9 The output of profitability.

From: The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon

Outcome variable

       

Profitability

       

Model summary

       
 

R

R2

MSE

F

df1

df2

p

 

.6896

.4765

1.1707

307.3875

1.0000

339.0000

.0000

Model

       
 

Coeff

SE

t

p

LLCI

ULCI

 

Constant

3.1122

.3141

9.9082

.0000

2.4934

3.7310

 

BVCh

.7565

.0798

17.5225

.0226

.0259

.3405

 
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