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Table 8 The output of brand resonance.

From: The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon

Model summary

       
 

R

R2

MSE

F

df1

df2

p

 

.5540

.2642

1.3305

121.7107

1.0000

335.0000

.0000

Model

       
 

Coeff

SE

t

p

LLCI

ULCI

 

Constant

5.1526

.0626

81.4401

.0000

5.0339

5.2799

 

BVCh

.6282

.0488

12.0324

.0000

.4423

.6342