From: The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon
Model summary
R
R2
MSE
F
df1
df2
p
.5540
.2642
1.3305
121.7107
1.0000
335.0000
.0000
Model
Coeff
SE
t
LLCI
ULCI
Constant
5.1526
.0626
81.4401
5.0339
5.2799
BVCh
.6282
.0488
12.0324
.4423
.6342