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Table 6 Amazon.com, Inc. data.

From: The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon

Item (millions of US$)

Year

AdCos

R&DCos

BV

Net profit

Market value

2010

1,029.00

1,734

13,339.54

1,152.00

54,961.69

2011

1,630.00

2,909

17,779.61

631

64,132.36

2012

2,408.00

4,564

28,664.84

 − 39

94,398.22

2013

3,133.00

6,565

36,788

274

97,370.9

2014

4,332.00

9,275

45,146.77

 − 241

126,399.57

2015

5,254.00

12,540

56,124.06

596

139,745.68

2016

7,233.00

16,085

69,642.27

2,371.00

235,008.41

2017

10,069.00

22,620

106,396.4

3,033.00

366,718.8

2018

13,814.00

28,837

150,810.9

10,073.00

558,890.87

2019

18,878.00

35,931

187,905.2

11,588.00

803,028.56

2020

22,008

42,740

220,790,75

21,331

813,278,83

2021

32,551

56,052

254,187,6

33,364

1,627,195,03