Table 4 Descriptive statistics of the market value’s variables.
ID | Statements | Disagree | Neutral | Agree | Strongly agree | Mean | SD | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Freq | % | Freq | % | Freq | % | Freq | % | ||||
Q19 | The investment in the brand value chain leads to increase in future sales of the firm | 0 | 0 | 11 | 4.6 | 211 | 89.0 | 15 | 6.3 | 4.0169 | .33149 |
Q.20 | The investment in brand value chain activities leads to stabilize the sales of the firm | 0 | 0 | 20 | 8.4 | 189 | 79.7 | 28 | 11.8 | 4.0338 | .44972 |
Q.21 | The investment in the brand value chain leads to an increase in the stock price | 0 | 0 | 16 | 6.8 | 207 | 87.3 | 14 | 5.9 | 3.9916 | .35644 |
Q.22 | The investment in the brand value chain will increase the market value of the firm | 0 | 0 | 19 | 8.0 | 188 | 79.3 | 30 | 12.7 | 4.0464 | .45328 |
Overall average | 4.0222 | .23080 | |||||||||