ID | Statements | Disagree | Neutral | Agree | Strongly agree | Mean | SD | ||||
---|---|---|---|---|---|---|---|---|---|---|---|
Freq | % | Freq | % | Freq | % | Freq | % | ||||
Q9 | The investment in a brand value chain leads to a growth in brand resonance | 3 | 1.3 | 21 | 8.9 | 164 | 69.2 | 49 | 20.7 | 4.0084 | .71894 |
Q.10 | The investment in a brand value chain will increase brand engagement in the minds of customers | 2 | .8 | 24 | 10.1 | 193 | 81.4 | 18 | 7.6 | 3.8143 | .68219 |
Q.11 | The investment in the brand value chain will increase customer awareness of the firm’s products | 5 | 2.1 | 39 | 16.5 | 156 | 65.8 | 37 | 15.6 | 3.8312 | .78451 |
Q.12 | The investment in the brand value chain will increase customer loyalty to the firm’s products | 4 | 1.7 | 18 | 7.6 | 189 | 79.7 | 26 | 11.0 | 3.9831 | .53652 |
Q.13 | The investment in the brand value chain differentiates firm products from competitors' products | 5 | 2.1 | 21 | 8.9 | 176 | 74.3 | 35 | 14.8 | 3.9747 | .63729 |
Overall average | 3.9224 | 37.963 |