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Future Business Journal

Table 10 The output of market value.

From: The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon

Outcome variable

       

MV

       

Model summary

       
 

R

R2

MSE

F

df1

df2

p

 

.6808

.4635

.9298

57.8759

3.0000

335.0000

.0000

Model

       
 

Coeff

SE

t

p

LLCI

ULCI

 

Constant

2.6811

.2992

9.1276

.0000

2.1965

3.4053

 

BVCh

.2185

.0587

3.7102

.0002

.1027

.3944

 

BR

.2937

.0485

6.1558

.0000

.1997

.3886

 

Profit

.1916

.0518

3.8277

.0000

.0936

.2914

 
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