Table 1 Descriptive statistics of the brand value chain’s variables.
ID | Statements | Disagree | Neutral | Agree | Strongly agree | Mean | Std. Deviation | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Freq | % | Freq | % | Freq | % | Freq | % | ||||
Q1 | Advertising spending is a key factor in supporting in the brand value chain | 16 | 6.8 | 24 | 10.1 | 144 | 60.8 | 53 | 22.4 | 3.9873 | .77285 |
Q.2 | Advertising spending contributes effectively to the growth of the brand | 16 | 6.8 | 24 | 10.1 | 144 | 60.8 | 53 | 22.4 | 3.9873 | .77285 |
Q.3 | Advertising spending contributes to increasing brand equity | 4 | 1.7 | 42 | 17.7 | 158 | 66.7 | 33 | 13.9 | 3.9283 | .61679 |
Q.4 | R&D activities are a major factor to enhance the brand value chain | 5 | 2.1 | 35 | 14.8 | 160 | 67.5 | 37 | 15.6 | 3.9451 | .67109 |
Q.5 | R&D activities contribute effectively to the growth of the brand | 16 | 6.8 | 24 | 10.1 | 144 | 60.8 | 53 | 22.4 | 3.9873 | .77285 |
Q.6 | R&D activities contribute to increasing brand equity | 5 | 2.1 | 21 | 8.9 | 178 | 75.1 | 33 | 13.9 | 4.0084 | .55990 |
Q.7 | The brand value is an important major factor in the brand value chain | 5 | 2.1 | 21 | 8.9 | 178 | 75.1 | 33 | 13.9 | 4.0084 | .55990 |
Q.8 | The brand value contributes to increasing brand equity | 6 | 2.5 | 27 | 11.4 | 163 | 68.8 | 41 | 17.3 | 4.0084 | .62431 |
Overall average | 3.9404 | .33342 | |||||||||