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Table 5 Mediation model analysis

From: Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty

No.

IV

Mediator

DV

β

S.E

LLCI

ULCI

Remarks

H7

SMM

BL

PI

0.45

0.059

0.132

0.341

Supported

H8

SMM

BT

PI

0.61

0.063

0.235

0.432

Supported