From: Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty
No.
IV
Mediator
DV
β
S.E
LLCI
ULCI
Remarks
H7
SMM
BL
PI
0.45
0.059
0.132
0.341
Supported
H8
BT
0.61
0.063
0.235
0.432