Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty

Future Business Journal

Table 1 Demographic profile Source: Primary data

Variable description	Frequency	Percentage (%)
Gender
Male	258	65
Female	139	35
Age group
20–30 years	98	24.68
31–40 years	122	30.73
41–50 years	101	25.44
> 60 years	76	19.14
Platform used for travel booking
MMT	113	28.46
Cleartrip	77	19.39
Yatra online	48	12.09
Expedia	69	17.38
IRCTC	90	22.67
How long have you been using social media for travel booking?
1–5 years	115	29
5–10 years	226	57
> 10 years	56	14